Minister for Agriculture Charlie McConalogue is to lead the first part of an agri-food trade mission to Japan and Singapore this week.
The launch of Bord Bia’s new three-year regional strategy will be the focus of its part of the trade mission to South East Asia. Its new regional strategy outlines a target of €800 million in Irish food and drink exports to the region by 2025, led by the dairy and meat sectors.
Speaking ahead of the Trade Mission, Minister McConalogue said:
“I am delighted to lead this trade mission to Japan and Singapore as it represents a critical opportunity to further promote Ireland’s high quality, safe and sustainably produced food and drink products in Japan, Singapore and the wider South East Asian premium markets.
“We have successfully opened and expanded market access for Irish beef and sheepmeat exports to Japan in recent years, and this trade mission provides us with another opportunity to promote these exports to Japan. This is our third trade mission to the region since 2017 and I am excited to build on the great work that has been done before. My key focus is on opening and developing new markets that will grow our world class food sector in order to deliver stronger returns to the farm families of Ireland who are the bedrock of our industry.”
“This Trade Mission will strengthen and build ties between Ireland and the region in relation to agri-food trade. It will raise awareness of Ireland’s sustainable food production systems and our commitment to supporting business-to-business relationships which can make a real difference to Irish food and drink exporters.”
