Highland Radio has retained its position as the North West’s most listened to radio station, according to the latest JNLR/Ipsos B&A figures.
The results which cover October 2025 through September 2026, show 94,000 people tune into Highland Radio on a weekly basis underlying the station’s strong reach and continued connection with listeners across the region.
The number of people listening daily also remains strong with 51% of adults tuning in every day, the equivalent of 61,000 people.
The station’s market share also demonstrates the significant reach and engagement Highland Radio offers to businesses and advertisers seeking to connect with audiences throughout the region.
These latest results reinforce Highland Radio’s reputation as the trusted and preferred radio station across the North West and the strength of the relationship we continue to have with a loyal audience who tune in every day for local news, information, entertainment, music and community coverage.
