Highland Radio retains position as most listened to station in Donegal

The latest independently compiled listenership figures show that Highland Radio remains the most listened to local radio station in the country.
Of those that listen to any radio station during the week in this franchise area, 65% choose Highland Radio with the station enjoying a market share of almost 63%.
At the weekend, Highland Radio’s market share increases further to just under 70% on a Saturday and 66.3% on a Sunday.
A market share indicates that people who listen to Highland Radio tend to listen for an extended period.