Failte Ireland says the Wild Atlantic Way is one of its top priorities for 2014.
The agency will spend 8 million this year on marketing the route – which stretches from Donegal to West Cork.
Failte Ireland says 98 percent of those providing accommodation for tourists expect 2014 to be a positive one, maintaining the upward momentum after a 7% rise in 2013.
CEO Shaun Quinn says the Wild Atlantic Way will be at the centre of a campaign to promote the West and North West abroad…….
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