This is a shocking demonstration of just how distracting a text message can be. Hong Kong cinema goers were shown an advertisement with someone driving through a forest. However, midway through, they were sent a text message – and when they checked their handset, the on screen car careered of the road and crashed, leaving them shocked and stunned. The ad, which was shown as a trailer to a feature film at the MCL Cinema in Hong Kong, shows a point-of-view account of a person getting into their car and setting off on a drive.The movie theater was equipped with a location-based broadcaster that could send a mass text to everyone in the room at once. The stunt has already become a huge hit on YouTube, with almost 190,000 views.