A new Celebrity Big Brother eye has been unveiled before the series heads back to Channel 5 in January 2016.
Emma Willis and Rylan Clark-Neal will present the long-running favourite which has an all-new theme for the new year.
The famous house in Elstree has undergone a major costume change; housemates will be transported to a striking and theatrical setting, echoing the vaudeville theatres of a bygone era.
As they take their cue to enter the house, the celebrities will descend down a “majestic” staircase, leading to glamorous rooms made up of rich, opulent textures and packed with intriguing curiosities.
Big Brother has set the scene – a decadent, antiquated world. However, behind the facade, there are hints at a grittier undertone.
The housemates will discover some surprises when they set foot in their new residence.
For starters, the garden has been transformed into a Whitechapel-style foggy street scene and there’s a Victorian pub snug, which will provide a hidden corner for secrets and backstage backstabbing.
Names rumoured for a stay in Elstree include The Only Way Is Essex’s Gemma Collins.
The 34-year-old reality star has apparently been offered a six-figure sum to sign up.
Also tipped for the Diary Room chair is Scott Disick of Keeping Up With The Kardashians fame.
Reports claim Big Brother bosses will go all out to land the father of Kourtney Kardashian’s three children.
Scott, 32, was in rehab last month.