The latest JNLR figures confirm Highland Radio’s dominant position in the North West, with 77.2% of the population tuning in weekly.
Of these listeners, 56.9%—or 66,000 adults—tune in daily.
The station continues to lead in market share, a key metric for advertisers, boasting the highest reach in the country at 59.7%.
This means listeners are tuning in for longer periods.
Weekend listenership has also seen a boost, with 64,000 people now tuning in on Saturdays, up by 3,000 and 62,000 listening on Sundays.
