New listenership figures have cemented Highland Radio position as the North West’s most listened to radio station.
The latest JNLR figures show that 78% of the population choose Highland Radio on a weekly basis with 67,000 people tuning in every day, representing 58% of the adult population.
The station’s market share, a key indicator for advertisers, remains the highest in the country at 62%.
This means that when people tune in, they listen for longer.
Weekend Listenership is also on the increase with Saturday showing 66,000 and Sunday has 65,000 people listening in.
Source = JNLR/Ipsos 2025-1 (April 24 to March 25)
