Highland Radio still most listened to local radio station in the country

The latest independently compiled listenership figures show that Highland Radio remains the most listened to local radio station in the country.
Of those that listen to any radio station during the week in this franchise area, 66% choose Highland Radio with the station enjoying a market share of 62%.
At the weekend, Highland Radio’s market share is almost 63% on a Saturday and 58% on a Sunday.
A market share indicates that people who listen to Highland Radio tend to listen for an extended period.