A range of measures aimed at supporting a recovery in the tourism industry will be announced later this morning which will include an increase in marketing spend to encourage staycations.
Failte Ireland will also outline findings of research which will point to the difficulties experienced by businesses who are trying to recruit staff.
It’s understood the Failte Ireland plan ‘From Survival to Recovery’, will include a doubling of the domestic marketing investment to drive short breaks year-round; along with 27 local Destination Development Plans aimed at driving the long-term recovery of tourism across the country ; and plans to reduce tourism’s carbon footprint.
Fáilte Ireland will also present the findings of its largest body of research undertaken on staffing and skills in the tourism and hospitality sector which will show that 88% of businesses who’re trying to recruit new staff experienced difficulties, while 68 percent of those looking to bring back existing staff also faced challenges.
