Highland Radio has further strengthened its position as the North West’s leading radio station, according to the latest JNLR/Ipsos listenership figures.
The survey, covering the period from April 2025 to March 2026, shows that 81% of people across the region tune in to Highland Radio each week.
Daily listenership also remains extremely strong, with 64,000 adults — representing 54% of the audience — listening every day.
Highland Radio continues to hold the highest market share of any radio station in the country at 63.8%.
Market share measures both audience size and how long people are listening for, with a spokesperson saying this highlights the loyalty and engagement of Highland Radio’s listeners.
