An Inishowen Councillor is seeking an urgent meeting with tourism bodies to discuss the promotion of the peninsula.
Councillor Johnny McGuinness says there is a fear among businesses that they will not survive the coming years if efforts are not made to increase tourist footfall in the area.
He says businesses have experienced a drastic downturn in visitors which is having a serious knock-on effect.
Councillor McGuinness says Inishowen isn’t being treated equally when it comes to promotional initiatives: