‘Joule’ are the title sponsors of the Donegal International Rally for the next three years.
The company which is based in Dublin is one of the country’s leading manufacturer and designers of energy efficient heat water cylinders and solar heating systems.
Joule are making a considerable investment in its brand awareness in Ireland and found that the Donegal Rally was an ideal partner.
The deal was also a timely boost for the motor club who didn’t have a sponsor in 2014.
It is estimated the rally, which is the only three day rally event in the country, is worth up to 25 million to the local economy in the county.
CEO Ian Barrett says Joule are very excited about the weekend and have already noticed the benefits of the partnership…
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