Highland Radio retains highest market share of any local radio station

 

Highland Radio continues to hold the highest market share of any local radio station in the country, with 56.5% of the overall radio market in North Donegal.
The latest Ipsos / MRBI JNLR survey analysed listenership patterns for the 12 months up to the end of March, and shows Highland Radio with a weekly reach of 81% and a daily reach of 55%.