New listenership figures have cemented Highland Radio’s position as Donegal’s most listened to radio station.
The latest JNLR figures show that 79.2% of the population choose Highland Radio on a weekly basis with 59.6% (67,000 of the adult population) tuning in everyday.
The station’s market reach, a key indicator for advertisers, remains the highest in the country at 67.2%.
This means that when people tune in, they listen for longer.
Source = JNLR/ Ipsos 2022-4 (January – December 2022)
