Following questions at a recent Inishowen Municipal District meeting regarding Failte Ireland’s commitment to the peninsula, a spokesperson told Highland Radio News today the tourism promotion body is deeply committed to the development and promotion of Inishowen as a prominent tourist destination along the Wild Atlantic Way.
She said Inishowen is an integral part of their efforts to enhance Ireland’s tourism offering, and Fáilte Ireland has been actively involved in a collaborative effort to promote and develop the region alongside representatives from all the key agencies and local tourism groups.
This collaboration has resulted in the creation of the Inishowen Peninsula Destination and Experience Development Plan (DEDP) for the Peninsula which is a 5-year, sustainable Plan for the region. The plan was launched in Fort Dunree, which is at the centre of a €12.5 million investment through Fáilte Ireland’s Platform for Growth Programme.
The spokesperson added a nine-week campaign was recently completed in Britain, promoting both Donegal and Derry together as an autumn short-break destination. That campaign will be repeated next year.
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Statement in full –
Inishowen is an integral part of our efforts to enhance Ireland’s tourism offering and Fáilte Ireland has been actively involved in a collaborative effort to promote and develop the region alongside representatives from all the key agencies and local tourism groups. This collaboration has resulted in the creation of the Inishowen Peninsula Destination and Experience Development Plan (DEDP) for the Peninsula which is a 5-year, sustainable Plan for the region. This plan was launched on the 9th December 2022 at Fort Dunree by Minister for Agriculture, Food and the Marine, Charlie McConalogue and Fáilte Ireland ran numerous public consultations to ensure alignment with the industry and the community on this important plan.
One of the cornerstones of this plan is the substantial investment of nearly €12.5 million in Fort Dunree through Fáilte Ireland’s Platform for Growth Programme, which will transform Fort Dunree into a world-class visitor attraction. A significant amount of work has already been undertaken at both the destination and business levels to enrich our communities by fostering sustainable growth in tourism throughout the Inishowen Peninsula year-round.
As The National Tourism Development Authority, Fáilte Ireland works to both develop the Irish tourism offering and also to encourage and grow domestic tourism. We work closely with Tourism Ireland who market the island of Ireland to overseas visitors. A key project of our collaborative work with Tourism Ireland most recently was a nine-week campaign targeting British tourists that promotes Donegal and Derry together as an autumn short-break destination. Alongside Derry’s city attractions, this campaign showcases some of Inishowen’s many attractions, including Alongside Derry’s attractions Malin Head, Kinnagoe Bay, the Doagh Island Famine Village, Glenevin Waterfall and the Wild Alpaca Way at Knockamanny Bens. The campaign will take place again in 2024.
Inishowen featured heavily in Fáilte Ireland’s latest domestic marketing campaign to encourage people across Ireland to get explore their own region and experience the #BestDaycationEver!
