Alcohol Action Ireland threaten legal action over the promotion over ‘Zero Alcohol’ products

Alcohol companies are being warned they could face legal action over the promotion of zero alcohol products.

Alcohol Action Ireland says drink brands are “egregiously flouting” laws around advertising at sporting events.

They are calling on the government to close the loopholes around alcohol marketing practices, as they could be “predatory” towards children.

CEO of the group Sheila Gilheany cites a recent example which she feels broke the rules……………

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