Tourism Ireland has teamed up with Stena Line to promote autumn holidays and short breaks in Ireland, with Slieve League one of the cornerstones of the campaign.
The joint, month-long campaign – is targeting what Tourism Ireland says is a very important ‘culturally curious’ audience.
The campaign will reach about 20 million potential British holidaymakers, with an emphasis on the Wild Atlantic Way.
The campaign will include radio and newspaper adverts, as well as a series of competitions.
- Sun, 24 Nov 2024
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