New listenership figures have strengthened Highland Radio’s position as the North West’s most listened to radio station.
The latest JNLR/Ipsos report published this afternoon shows that 94,000 people listen to Highland Radio at least once a week, with 63,000 people tuning in every day. That represents over 52% of Donegal’s adult population.
The station’s market share, a key indicator for advertisers, remains the highest in the country at 61%.
Management at the station say this reinforces Highland Radio’s position as the trusted and preferred radio station across the North West.
