New listenership figures have cemented Highland Radio’s position as the North West’s most listened to radio station.
The latest JNLR report published this afternoon shows that 81% of the adult population listen to Highland Radio at least once a week, with 59% tuning in every day. That’s a total of 66,000 people.
The station’s market share, a key indicator for advertisers, remains the highest in the country at 66.5%.
This means that when people tune in, they listen for longer.
